About Me

Hello, Howzit, Zdravo. My name Martin Cuff and I’m a British-South African-Serbian (yes, really) creative industries and nation branding specialist currently living in Belgrade with my Sealyham Terrier, Alfie. 

Since 2017, I have been Advisor on Creative Industries and Tourism to Prime Minister Ana Brnabic of Serbia. I am also Chief Strategist for the Serbia’s Nation Brand platform, Serbia Creates and Strategic Director for Serbia’s participation in Dubai World Expo 2020.

Prior to my work in Serbia, I ran my own international consultancy delivering sector development programmes on all five continents, with activations in South Africa, Peru, Namibia, Tanzania, Rwanda, Kenya, Ethiopia, Serbia, Georgia, Turkey, Indonesia, Sweden, Italy, Bosnia & Herzegovina, Montenegro, Romania, India, France, South Korea, the UK and the USA. I have also developed film, music, events and tourism incentives programmes and film co-production treaties for various countries. I am recognised as a thought leader on the links between creative industries and tourism.

I am the former Executive Director of the Association of Film Commissioners International, the Colorado Film Commission, the Cape Film Commission, the Cape Town Film Office and the former Chief Operations Officer of Sithengi, the Southern African International Film and Television Market. As well as extensive government experience, I have also consulted on private sector Film Studio Development on projects in Serbia, Italy, Scotland, Namibia, India and South Africa.

My big dream though is to write; my writing projects can be viewed via my Martin Cuff Portfolio. I have recently completed the first draft of a science fiction novel, Batavia. You can find out more about my original content here.