What Oprah Did: The Marketing Onslaught for A Wrinkle In Time

From day one of production, Disney pulled out all the stops in promoting A Wrinkle in Time. The marketing enrolled the heavy-hitting social media reach of its’ stars to punt the film and its message of diversity; Winfrey reaches over 67M social media followers across Twitter, Facebook, and Instagram with […]

Call Me By Your Name

I grew up, in part, on the edge of a small village in Spain. My teenage years were leisurely and sun-dappled, our dinners alfresco, our conversations multi-lingual. We moved as a small pack of foreign kids – Dutch, English, French, Spanish, Italian – reconvening every summer to flirt, swim, sunbathe, […]

The Astonishing Word-of-Mouth Success of The Greatest Showman

Not so secretly, I loathe Hugh Jackman professional public persona. All a bit hammy and self-aware and “ra-ra theatre major” for my liking. Putting him in a movie called “The Greatest Showman” confirmed all of my very worst assumptions of his overwhelming pride and self-satisfaction. It could not have been […]