Sit down, strap in, hold on. This is next-level exciting; Justin Cronin’s trilogy, The Passage, coming to tv screens near you soon.
Fast Company provides an awesome summary of the whacky transmedia Marketing machine for Deadpool 2. I just love all this thinking-out-the-box stuff. “What 20th Century Fox and Ryan Reynolds did was lean into what worked last time, while expanding ever so slightly into newer, less familiar areas. Like a coloring […]
Over at ScyFy, Simon Pegg has been bemoaning the atrocious marketing job done for Star Trek Beyond. He’s particularly scathing about the trailer above. …It used ‘Sabotage,’ which was our surprise moment in the end. It was supposed to be a very fun and heightened twist, and something that was […]
So Elizabeth Olsen is talented as fuck and one of the most natural and understatedly beautiful actresses on the screen today. So why, oh why, would Empire Magazine even think they needed to photoshop her? It’s gobsmacking.
The most gut-wrenching, disturbing, plausible show on television returns for Season 2. And what do we know about it? Well, basically, no one is safe.
One way that the major studios drum up audience interest in their “forthcoming attractions” is by dropping trailers of hotly awaited films to coincide with the actual release of actual hotly awaited films. This works in so far as it drives eyeballs, but on the other hand, the routine has […]
Skyscraper is the year’s biggest “not based on anything” studio release, and the weight of its expectations is resting on the broad shoulders of its affable lead, Dwayne “The Rock” Johnson. Johnson is one of a tiny handful of modern-day movie stars able to front mid-to-big budget vehicles based on […]