Sit down, strap in, hold on. This is next-level exciting; Justin Cronin’s trilogy, The Passage, coming to tv screens near you soon.
Fast Company provides an awesome summary of the whacky transmedia Marketing machine for Deadpool 2. I just love all this thinking-out-the-box stuff. “What 20th Century Fox and Ryan Reynolds did was lean into what worked last time, while expanding ever so slightly into newer, less familiar areas. Like a coloring […]
Over at ScyFy, Simon Pegg has been bemoaning the atrocious marketing job done for Star Trek Beyond. He’s particularly scathing about the trailer above. …It used ‘Sabotage,’ which was our surprise moment in the end. It was supposed to be a very fun and heightened twist, and something that was […]
Love, Simon is something of a first; a major Hollywood studio production that does not diminish or ignore the fact that it’s essentially a gay teen love story in its marketing materials. Just look at the cheeky billboards erected in LA to promote the movie. We-ho – West Hollywood – […]
“Three Billboards” is polished and impressive “small film” about a grieving mother and her escalating attempts to humiliate a small-town police chief into solving the murder of her teenage daughter. Frances McDormand plays the mom, Mildred Hayes, and the billboards in Ebbing are the site of her campaign. I enjoyed […]
From day one of production, Disney pulled out all the stops in promoting A Wrinkle in Time. The marketing enrolled the heavy-hitting social media reach of its’ stars to punt the film and its message of diversity; Winfrey reaches over 67M social media followers across Twitter, Facebook, and Instagram with […]
Behold, the Force (as it) Awakens; drone footage of construction at Disneyland’s forthcoming “Star Wars Land…..” “In Star Wars: Galaxy’s Edge, guests visit Batuu, a remote outpost on the galaxy’s edge was once a busy crossroads along the old sub-lightspeed trade routes, but its prominence was bypassed by the rise […]