Pete Souza was Obama’s Official Photographer. He’s turned into an instagram troll of epic proportions – see below – because of the way he releases pictures with impeccable timing that […]
And THIS is how you engage: witness the Transmedia Marketing “Commercial” for new Tilda Swinton movie, Okja. The film follows Mija, a young girl who must risk everything to prevent […]
Check out the tweets following the Rogue One premiere. We all know how social media can make or break a movie release, but in this case, they simply add (magnificently) […]
As Disney continues to demonstrate the evolution of its princesses, it also continues to engage the audience in ingenious and intelligent ways. As part of Code.org’s Hour of Code program, […]
When Life imitates art….. Mexico City has held its first Day of the Dead parade, complete with floats, giant marionettes and hundreds of dancers and performers. Mexican tourism officials say […]
Nondescript images? Unconventional length? Strategic placement? All to stir up interest? According to Paramount president of worldwide distribution and marketing Megan Colligan, that’s why these 10 second teasers for the […]
Even the trailer swings into transmedia territory towards the end. I like.
In 2015, a quarter of the twenty top-performing live action films from were shot on location in Africa, including Mad Max Fury Road, which spent nearly US$20 million on location […]