Behold, the Force (as it) Awakens; drone footage of construction at Disneyland’s forthcoming “Star Wars Land…..” “In Star Wars: Galaxy’s Edge, guests visit Batuu, a remote outpost on the galaxy’s edge was once a busy crossroads along the old sub-lightspeed trade routes, but its prominence was bypassed by the rise […]
I could not let the weekend begin without Captain America’s beard and hair. You’re welcome.
The marketing for Ready Player One is not exactly lighting up the airwaves. If there’s even an actual movie, with, like, an actual plot, to market. The marketing for the movie makes it appear a bit like a string of references without a plot, and people aren’t looking forward to […]
Not so secretly, I loathe Hugh Jackman professional public persona. All a bit hammy and self-aware and “ra-ra theatre major” for my liking. Putting him in a movie called “The Greatest Showman” confirmed all of my very worst assumptions of his overwhelming pride and self-satisfaction. It could not have been […]
Jurassic World raises the bar again on transmedia content. Check out the website for Dinosaur Protection Group; for all intents and purposes set up as a real programme campaigning for the rights of….dinosaurs. It’s a complete amalgam of the forthcoming film (Fallen Kingdom), related content that won’t be appearing in […]
Pete Souza was Obama’s Official Photographer. He’s turned into an instagram troll of epic proportions – see below – because of the way he releases pictures with impeccable timing that contrast Obama’s charm and genius with the sulky orange niknak that is the current president. But sometimes life meets art, […]
And THIS is how you engage: witness the Transmedia Marketing “Commercial” for new Tilda Swinton movie, Okja. The film follows Mija, a young girl who must risk everything to prevent a powerful, multinational company from kidnapping her pig called Okja. Swinton playing the leader of said company, Lucy Mirando. Mirando […]
Check out the tweets following the Rogue One premiere. We all know how social media can make or break a movie release, but in this case, they simply add (magnificently) to the marketing and excitement. Dark Horizons has the story.