Deadpool 2 Transmedia Marketing (is awesome)

Fast Company provides an awesome summary of the whacky transmedia Marketing machine for Deadpool 2. I just love all this thinking-out-the-box stuff. “What 20th Century Fox and Ryan Reynolds did was lean into what worked last time, while expanding ever so slightly into newer, less familiar areas. Like a coloring […]

Love, Simon

Love, Simon is something of a first; a major Hollywood studio production that does not diminish or ignore the fact that it’s essentially a gay teen love story in its marketing materials. Just look at the cheeky billboards erected in LA to promote the movie. We-ho – West Hollywood – […]