Skyscraper: the sky’s the limit for Dwayne Johnson

Skyscraper is the year’s biggest “not based on anything” studio release, and the weight of its expectations is resting on the broad shoulders of its affable lead, Dwayne “The Rock” Johnson. Johnson is one of a tiny handful of modern-day movie stars able to front mid-to-big budget vehicles based on […]

Love, Simon

Love, Simon is something of a first; a major Hollywood studio production that does not diminish or ignore the fact that it’s essentially a gay teen love story in its marketing materials. Just look at the cheeky billboards erected in LA to promote the movie. We-ho – West Hollywood – […]

Veronica and the Release Strategies

Two things. First: Veronica. It’s the latest from Paco Plaza, the Spanish writer-director responsible for the first two [REC] movies. It’s a solid, well-made horror telling the ostensibly true tale of a luckless 15 year old who invites something horrible in after an ill-advised ouija game. The ensuing drama plays […]

What Oprah Did: The Marketing Onslaught for A Wrinkle In Time

From day one of production, Disney pulled out all the stops in promoting A Wrinkle in Time. The marketing enrolled the heavy-hitting social media reach of its’ stars to punt the film and its message of diversity; Winfrey reaches over 67M social media followers across Twitter, Facebook, and Instagram with […]