What Oprah Did: The Marketing Onslaught for A Wrinkle In Time

From day one of production, Disney pulled out all the stops in promoting A Wrinkle in Time. The marketing enrolled the heavy-hitting social media reach of its’ stars to punt the film and its message of diversity; Winfrey reaches over 67M social media followers across Twitter, Facebook, and Instagram with […]

The Astonishing Word-of-Mouth Success of The Greatest Showman

Not so secretly, I loathe Hugh Jackman professional public persona. All a bit hammy and self-aware and “ra-ra theatre major” for my liking. Putting him in a movie called “The Greatest Showman” confirmed all of my very worst assumptions of his overwhelming pride and self-satisfaction. It could not have been […]

Dinosaur Protection Group

Jurassic World raises the bar again on transmedia content. Check out the website for Dinosaur Protection Group; for all intents and purposes set up as a real programme campaigning for the rights of….dinosaurs. It’s a complete amalgam of the forthcoming film (Fallen Kingdom), related content that won’t be appearing in […]