Product Placement

Brand Managers get the marketing potential of movies in a way that Politicians often don’t. Here’s fascinating feedback from Brandchannel on the most successful and pervasive product placement campaigns. Mercedes stars in Sex and the City If it can work for Ford, Coke, Merc et al, just think what it can do […]

Atonement

Finally saw Atonement over the weekend. Hadn’t been until now, because I’m a noisy sobber, and I didn’t want to embarass myself with too much loud and protracted weeping. But: I’m glad I saw it. It’s a beautifully-made film, with a truly memorable score, great costumes and period locations that are recreated […]

Shirley Valentine

We have a pet hate in our family; the incessant and omnipresent Greek Tourism ad that tops and tails movie news on CNN. At 59 seconds, the (admittedly well-produced) spot seems longer than the snippet of film news it supports. Now in comparison, last night we caught Shirley Valentine on tv. […]

Oh My God, Can You Rent the Colosseum?!

For a Locations junkie, I took my own sweet time to get around to blogging about Jumper, the Hayden Christiansen / Samuel L Jackson sci fi pic about a young man who learns that he has the power of teleportation. Given his special skills, it’s unsurprising that the movie’s locations […]