Fox has officially confirmed that Avatar passed Titanic in global box office takings this week. Avatar’s new world-wide total gross is $1,858,866,889. Yes, that’s billion….
But did you know that the production budget of the film was partly raised courtesy of a UK scheme whereby investors can defer their (not inconsiderable) income tax and capital gains tax in return for backing British and US films? It’s run by a fabulously opportunistic bunch called Ingenious Media and a really odd assortment of folks – Kate Adie, Sir Bob Geldoff, lipless Frank Lampard, Guy Ritchie – all stand to clear a quick fifty grand (and counting) from their investment in Avatar alone. That’s money for unobtanium, if you ask me.