Minions $600 Million Marketing Campaign

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Bloomberg reports that Universal’s parent company, Comcast, and its partners spent a combined $593 million publicizing the animated film Minions – with less than half of the money going toward traditional TV and print ads. Promotional tie-ins featuring Minions are everywhere, from McDonald’s Happy Meals to Amazon.com search results pages and General Mills cereal, Chiquita Bananas, TicTacs and Pantone. $600 million? Totally worth it.