Air New Zealand Rugby World Cup Safety Video

Dan Carter and Richie McCaw as Men in Black for the RWC.

Martin Cuff is a strategist and marketer in the film and television and broader creative industries. He has worked with governments and private sector stakeholders on every continent to develop the kinds of economic and social benefits that accrue from a vibrant creative industries sector.

Martin is currently Advisor for Creative Industries and Tourism to Prime Minister Ana Brnabic of Serbia, and chief strategist for the Serbia Creates nation brand platform. He is the former Executive Director of the Association of Film Commissioners International and former Executive Director of the Cape Film Commission, South Africa and Colorado Film Commission in Denver, Colorado. He was also C.O.O of Sithengi, the Southern African International Film and Television Market, the Mandela government’s programme to reintegrate the South African film industry into the global film business.