Back in March, Universal Pictures used this vid to offer “Jem and the Holograms” fans a chance to appear — briefly — in the upcoming movie, with winners selected based on “Jem”-inspired videos posted on social channels. Perhaps they didn’t quite get what they were looking for because it turns out, on-screen fan appearances will…
Read moreKung Fury
A crowdfunded send-up of cheap 80s action movies, Kung Fury is about a Miami supercop who travels through time with his triceratops partner (yes, you read that right) to kill the evil kung-fu master known as Adolf Hitler. Along the way, there are fights with sentient arcade games, machine gun-wielding barbarian princesses, and the laws…
Read moreMovie Marketing on Facebook
“Movie studios use Facebook Pages to listen to movie fans, engage superfans who crave more information than can be crammed into trailers and spread the word about a movie in an organic way. In the process, many have expanded well beyond a Facebook wall — they’re transformed Facebook into a movie-viewing experience for the fans…
Read moreThe Johnny Cash Project
Amazing things that Fan-based buzz can achieve. The Johnny Cash Project is a crowd-sourced music video, fashioned from drawings done by Johnny Cash fans, which accompany Cash’s final studio recording ; “Ain’t No Grave.” Visit the site and watch the video so far, rate completed frames, and even, if you are so moved, add to…
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