Fast Company provides an awesome summary of the whacky transmedia Marketing machine for Deadpool 2. I just love all this thinking-out-the-box stuff. “What 20th Century Fox and Ryan Reynolds did was lean into what worked last time, while expanding ever so slightly into newer, less familiar areas. Like a coloring contest. Or somehow convincing Good…
Read moreStar Trek, Beyond: Even the Big Guns Suck at Marketing
Over at ScyFy, Simon Pegg has been bemoaning the atrocious marketing job done for Star Trek Beyond. He’s particularly scathing about the trailer above. …It used ‘Sabotage,’ which was our surprise moment in the end. It was supposed to be a very fun and heightened twist, and something that was a big surprise, and they…
Read moreAquaman’s Missing Trailer Means it’s a Crap Film ….. Discuss.
One way that the major studios drum up audience interest in their “forthcoming attractions” is by dropping trailers of hotly awaited films to coincide with the actual release of actual hotly awaited films. This works in so far as it drives eyeballs, but on the other hand, the routine has set up something of a…
Read moreSkyscraper: the sky’s the limit for Dwayne Johnson
Skyscraper is the year’s biggest “not based on anything” studio release, and the weight of its expectations is resting on the broad shoulders of its affable lead, Dwayne “The Rock” Johnson. Johnson is one of a tiny handful of modern-day movie stars able to front mid-to-big budget vehicles based on their perceived value to the…
Read moreLove, Simon
Love, Simon is something of a first; a major Hollywood studio production that does not diminish or ignore the fact that it’s essentially a gay teen love story in its marketing materials. Just look at the cheeky billboards erected in LA to promote the movie. We-ho – West Hollywood – is obviously the city’s main…
Read moreVeronica and the Release Strategies
Two things. First: Veronica. It’s the latest from Paco Plaza, the Spanish writer-director responsible for the first two [REC] movies. It’s a solid, well-made horror telling the ostensibly true tale of a luckless 15 year old who invites something horrible in after an ill-advised ouija game. The ensuing drama plays out mostly in a small…
Read moreWhat Oprah Did: The Marketing Onslaught for A Wrinkle In Time
From day one of production, Disney pulled out all the stops in promoting A Wrinkle in Time. The marketing enrolled the heavy-hitting social media reach of its’ stars to punt the film and its message of diversity; Winfrey reaches over 67M social media followers across Twitter, Facebook, and Instagram with Witherspoon counting 18.4M and Mindy…
Read moreStar Wars Galaxy’s Edge
Martin Cuff Audience, Coming Soon, Film Tourism, Movie Marketing, Product Placement, Social Media, Transmedia Marketing
Behold, the Force (as it) Awakens; drone footage of construction at Disneyland’s forthcoming “Star Wars Land…..” “In Star Wars: Galaxy’s Edge, guests visit Batuu, a remote outpost on the galaxy’s edge was once a busy crossroads along the old sub-lightspeed trade routes, but its prominence was bypassed by the rise of hyperspace travel. Now home…
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