Moana

As Disney continues to demonstrate the evolution of its princesses, it also continues to engage the audience in ingenious and intelligent ways. As part of Code.org’s Hour of Code program, for instance, Disney is releasing a free online tutorial – “Moana: Wayfinding with Code” – to teach kids the basics of computer science. In the…

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Minions $600 Million Marketing Campaign

Bloomberg reports that Universal’s parent company, Comcast, and its partners spent a combined $593 million publicizing the animated film Minions – with less than half of the money going toward traditional TV and print ads. Promotional tie-ins featuring Minions are everywhere, from McDonald’s Happy Meals to Amazon.com search results pages and General Mills cereal, Chiquita…

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Walking Dead Transmedia

AMC’s The Walking Dead is a prime example of transmedia storytelling. The Walking Dead started out as a comic book, evolving into a television series and then into webisodes – short videos only available on the internet. The webisodes showed additional storylines and insights from characters not in the show to offer more lore to…

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Sniff out the Mission Impossible rogue agent

Paramount is promoting the next Mission Impossible: Rogue Nation with an interactive site that invites people to become an agent working alongside the IMF team. The campaign requires players to identify a rogue agent out of ten potential suspects by completing three mini-activities and collecting clues that will lead them to the guilty party. The…

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