Jessica Chastain is basically my One True Love.
Read moreThe Passage
Sit down, strap in, hold on. This is next-level exciting; Justin Cronin’s trilogy, The Passage, coming to tv screens near you soon.
Read moreDeadpool 2 Transmedia Marketing (is awesome)
Fast Company provides an awesome summary of the whacky transmedia Marketing machine for Deadpool 2. I just love all this thinking-out-the-box stuff. “What 20th Century Fox and Ryan Reynolds did was lean into what worked last time, while expanding ever so slightly into newer, less familiar areas. Like a coloring contest. Or somehow convincing Good…
Read moreStar Trek, Beyond: Even the Big Guns Suck at Marketing
Over at ScyFy, Simon Pegg has been bemoaning the atrocious marketing job done for Star Trek Beyond. He’s particularly scathing about the trailer above. …It used ‘Sabotage,’ which was our surprise moment in the end. It was supposed to be a very fun and heightened twist, and something that was a big surprise, and they…
Read moreFahrenheit 451
Oooh.
Read moreLove, Simon
Love, Simon is something of a first; a major Hollywood studio production that does not diminish or ignore the fact that it’s essentially a gay teen love story in its marketing materials. Just look at the cheeky billboards erected in LA to promote the movie. We-ho – West Hollywood – is obviously the city’s main…
Read moreThree Billboards Makes America Great Again
“Three Billboards” is polished and impressive “small film” about a grieving mother and her escalating attempts to humiliate a small-town police chief into solving the murder of her teenage daughter. Frances McDormand plays the mom, Mildred Hayes, and the billboards in Ebbing are the site of her campaign. I enjoyed the film, especially Mildred’s rude…
Read moreWhat Oprah Did: The Marketing Onslaught for A Wrinkle In Time
From day one of production, Disney pulled out all the stops in promoting A Wrinkle in Time. The marketing enrolled the heavy-hitting social media reach of its’ stars to punt the film and its message of diversity; Winfrey reaches over 67M social media followers across Twitter, Facebook, and Instagram with Witherspoon counting 18.4M and Mindy…
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