Deadpool 2 Transmedia Marketing (is awesome)

Fast Company provides an awesome summary of the whacky transmedia Marketing machine for Deadpool 2. I just love all this thinking-out-the-box stuff. “What 20th Century Fox and Ryan Reynolds did was lean into what worked last time, while expanding ever so slightly into newer, less familiar areas. Like a coloring contest. Or somehow convincing Good…

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Star Wars Galaxy’s Edge

Behold, the Force (as it) Awakens; drone footage of construction at Disneyland’s forthcoming “Star Wars Land…..” “In Star Wars: Galaxy’s Edge, guests visit Batuu, a remote outpost on the galaxy’s edge was once a busy crossroads along the old sub-lightspeed trade routes, but its prominence was bypassed by the rise of hyperspace travel. Now home…

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