Deadpool 2 Transmedia Marketing (is awesome)

Fast Company provides an awesome summary of the whacky transmedia Marketing machine for Deadpool 2. I just love all this thinking-out-the-box stuff. “What 20th Century Fox and Ryan Reynolds did was lean into what worked last time, while expanding ever so slightly into newer, less familiar areas. Like a coloring contest. Or somehow convincing Good…

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Skyscraper: the sky’s the limit for Dwayne Johnson

Skyscraper is the year’s biggest “not based on anything” studio release, and the weight of its expectations is resting on the broad shoulders of its affable lead, Dwayne “The Rock” Johnson. Johnson is one of a tiny handful of modern-day movie stars able to front mid-to-big budget vehicles based on their perceived value to the…

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Learn Klingon with Duolingo

How was Lt. Uhuru’s accent? Now you don’t have to say “jIyajbe’”, you can find out for yourself, via the language learning app, Duolingo – now offering Klingon courses. I kind of love this quite a lot. Art meets life.

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