It’s violent. But I laughed. But again, I’m thinking Ryan Reynolds wittyschtick is maybe just a little past its sell-by date these days? Oh and one other little thing: the trailer premiered on Conan, and allegedly changed the show’s TBS ratings. Good way to intrigue the gazillion Conan fans, I guess.

Screen Shot 2015-08-05 at 08.53.31

Martin Cuff Coming Soon, Movie Marketing, Release Strategies