Jurassic World raises the bar again on transmedia content. Check out the website for Dinosaur Protection Group; for all intents and purposes set up as a real programme campaigning for the rights of….dinosaurs. It’s a complete amalgam of the forthcoming film (Fallen Kingdom), related content that won’t be appearing in the movie itself, and actual paleotology disguised as zoology. You’ve got mission statements, Dino facts, and a monitor of seismic activity on Isla Nubar, as Mt. Sibo volcano prepares to blow. Pages and pages of it. Down the rabbit hole of audience engagement. I freakin’ love this stuff.