My latest piece for Vodacom Now is out: Hollywood’s Headache and how Internet technology is forcing movie studios to rethink their release and distribution model as audiences demand instant access to the latest blockbusters.
“We’re very much used to movies opening in South Africa after they’ve launched in the US. But with the barrage of information now available to us daily – from teasers to trailers and posters and entertainment news shows and behind-the-scenes pics from the set – the studio-imposed “release window” for premium content is becoming less and less satisfying. This is not just a “me” generation, after all. It’s an “I-want-it-now” generation – and that includes the films and television programmes we want to watch. The Hollywood business model is beginning to unravel as a result….”
Read the whole thing here.