Hollywood’s Headache

My latest piece for Vodacom Now is out: Hollywood’s Headache and how Internet technology is forcing movie studios to rethink their release and distribution model as audiences demand instant access to the latest blockbusters.

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“We’re very much used to movies opening in South Africa after they’ve launched in the US. But with the barrage of information now available to us daily – from teasers to trailers and posters and entertainment news shows and behind-the-scenes pics from the set – the studio-imposed “release window” for premium content is becoming less and less satisfying. This is not just a “me” generation, after all. It’s an “I-want-it-now” generation – and that includes the films and television programmes we want to watch. The Hollywood business model is beginning to unravel as a result….”

Read the whole thing here.