Shaun the Sheep fan worship runs rampant in Japan, China, Indonesia and the Middle East where Shaun is the star of live events and attractions aimed at families, especially young children. A Shaun the Sheep stage show, 45 minutes long, is launching in Cairo, then Saudi Arabia, then Qatar; it is set to go on to Australia and half a dozen Asian countries. There is also a 20-minute Shaun stage show, tailored for huge malls eager for an all-the-family event that attracts visitors and shoppers. It worked successfully in Jakarta; currently it is in Beijing. In Japan, arguably the epicentre of Shaunmania, an exhibition about the little sheep’s world toured major cities – in Tokyo, it drew 30,000 people in five days.