Billboards for the last instalment of the Hunger Games have gone up in high-profile locations in 18 different countries. The billboards display the hands of men, women, boys, and girls, aged 8 to 80 years old, all offering the famous Panem three-finger protest salute, with easily-hashtaggable word #UNITE along the side in the local language.

Martin Cuff Movie Marketing, Transmedia Marketing