I know I don’t normally discuss commercials, but I’m not getting to watch many movies of my choice here in Belgrade and this Indian Tourism advert – Incredible India – is too brilliant not to mention. Love it.

[youtube:http://www.youtube.com/watch?v=VUFg-ujVqMI&feature=related 250 250]

Incidentally, there are great reports coming out about the resilience of advertising as a production form – a report from ABC suggests that viewers can actually tolerate TWICE the number of ads (don’t know about that). PVR isn’t affecting ad viewership particularly either…..