Legend: What is Wrong with this Poster?

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Tom Hardy plays the Kray Brothers in new movie Legend: so what is wrong with the poster? Benjamin Lee in The Guardian explains:

“I didn’t really care for Tom Hardy’s Krays biopic Legend. In my two star review, I called it “disappointingly shallow” and “cartoonish”. I then made the seemingly-safe assumption that Studio Canal, the film’s UK distributor, probably wouldn’t be laminating my work and calling me for a quote. But in a stroke of brazen genius, the marketing department tasked with selling the shoddy true crime tale decided to embrace the mediocrity of my review and found a devious solution. Note: focus between the ears….”