More from The Martian’s genius campaign – a Mark Watney advert for Under-Armor sportwear. And it does it without mentioning the product at all. Fast Company says:

Last year, Scott’s RSA Films and theatrical advertising agency Wild Card launched a new marketing shop called 3AM, with a goal to collaborate with filmmakers, studios and brands in the early stages of the movie production cycle to create integrated content and marketing extensions. 3AM creative director Chris Eyerman says that programming original content around films is an area with huge untapped potential…..