The blogger “bugeyes” is supposedly a no-name kid from a no-name town in the middle of nowhere. This likeable 14-year-old student likes computer science and researching extraterrestrials, so has gathered information on his blog to prove that aliens and “the men in black suits” are real. This campaign generated over 129 thousand Facebook likes, and ended in a feel-good vlog where bugeyes is recruited to join the team he idolizes.

Martin Cuff Movie Marketing