On cross-marketing through product placement: “A car company’s assets very well might put us in places where money can’t buy exposure: in dealerships, social media channels, special events.” BMW’s partnership with Mission: Impossible Rogue Nation involved not only supplying the cars and technical support to modify them for stunt work, but a worldwide co-branded “Mission to Drive” marketing campaign including television, radio and digital spots. BMW was also the exclusive sponsor of the film’s premiere in Vienna….
More on the product placement at The Hollywood Reporter. We saw the film last weekend. Liked it, didn’t love it, though Rebecca Fergusson is a star.