If you’ve seen the trailer and deluge of marketing reveals for Mission: Impossible Rogue Nation , you’d think the centerpiece action sequence of the entire movie was this plane stunt. But as Scott Mendelsson reveals, the whole set piece is something of a decoy; it takes place in the first 5 minutes, leaving the best, arguably, til last. A cunning little release strategy there.

Says Scott: “The bait-and-switch will allow audiences to be enticed to see the film while leaving the majority of its action surprises unspoiled. Well played, Paramount. Well played.”