Movie Marketing on Facebook

“Movie studios use Facebook Pages to listen to movie fans, engage superfans who crave more information than can be crammed into trailers and spread the word about a movie in an organic way. In the process, many have expanded well beyond a Facebook wall — they’re transformed Facebook into a movie-viewing experience for the fans who want that.”

I love this stuff – well, not Twilight, obviously, but social media generally…. I really do. Thanks to Mashable.com