“Movie studios use Facebook Pages to listen to movie fans, engage superfans who crave more information than can be crammed into trailers and spread the word about a movie in an organic way. In the process, many have expanded well beyond a Facebook wall — they’re transformed Facebook into a movie-viewing experience for the fans who want that.”

I love this stuff – well, not Twilight, obviously, but social media generally…. I really do. Thanks to Mashable.com

Crowdsourcing, Social Media