Movieset

Digital Media Wire reports that the Vancouver-based company Movieset has received a ZAR11.4 million investment from the British Columbia Discovery Fund as part of a ZAR38 million round of financing, led by Rho Canada. The tecchie geek in me rejoices! –MovieSet offers behind-the-scenes video of films in production.

Check out for example, the star interviews from Battle in Seattle, a movie on the five remarkable days in 1999, when tens of thousands of demonstrators took to the streets to protest the World Trade Organization. Battle in Seattle opens internationally in September this year.

Movieset has some lofty goals. Its CEO claims it will:

“revolutionize the way movies are produced and marketed and transform the relationship between filmmakers and fans, shifting the emphasis to the creative journey rather than just the end product.”

I don’t know about that. But there will always be movie fans who want more of an interaction with their favourite movies than 120 minutes in a cinema. If you don’t believe me, ask Universal Studio Theme Parks – now in Orlando, Hollywood, Japan and Spain.