The digital campaign for Selma was introduced via a banner advert on IMDb which contained the trailer, critic’s quotations, and a graphic. When the viewer clicked the body of the ad though, they were taken to the film’s website, where Google Maps has been cleverly integrated to allow the user to take a tour of Selma, Alabama – where the infamous voting marches started – highlighting key spots and explaining their relevance. There is the option to toggle between ‘1965’ and ‘Today’ – the first reveals stills from the film, whereas the latter utilises Google Earth to show what each location looks like now.

Screen Shot 2014-12-18 at 8.39.54 PM

Saw the film this weekend, and David Oyelowo as MLK is just astoundingly good. How he didn’t win the Best Actor Oscar is simply beyond me. Plus: there’s that song.