Snapchat: It’s not just sexting any more.

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Snapchat’s involvement in 2015 MTV Awards was HUGE. Twelve million viewers tuned in, more than the number that flipped to the awards show on TV, even with Viacom simulcasting the VMAs across 10 of its channels. MTV’s own Snapchat account attracted an additional 25 million views throughout the day; MTV, the cable network, attracted only 5 million viewers for the live 9 p.m. telecast. No wonder A-list brand advertisers such as Taco Bell, Verizon, and Cover Girl snapped up the limited number of ad slots Snapchat made available despite rates of $200,000 per sponsor….

Full story at Fast Company