Social TV takes shape

Vodacom e-Magazine is out. Here’s my take on the impact of social media on the watching, funding and making of film and tv.

And then there’s the application of social media to fan-funding of productions. Veronica Mars, for instance, ran for 3 seasons, starring Kristen Bell as an aspiring Private Investigator solving cases at her school. When its run ended there was a lot of talk about a follow-up film, but the studio said they couldn’t guarantee a big enough audience to warrant the investment. So instead the team launched the project on Kickstarter to raise the money from their fans. They set a target of $2 million (the largest ever for a film project). In less than 12 hours they got $2.4 million, and if they continue at the current rate, they’ll make $39 million……

Mars