“Circle of Confusion’s Jairo Alvarado saw a commercial done by Rozema and tracked him to Amsterdam. The filmmaker pitched him Sundays as a feature. Rather than try to bring it directly to studios as a pricey feature by an unknown, they teamed with UTA to hook up the Kickstarter campaign for a short. His new UTA agents flew to Amsterdam where they helped Rozema cast it and where he put together the plans for a short shoot in Mexico City (Rozema did most of his location scouting via Google Earth). They shot it and posted it at the director’s PostPanic commercials production and VFX house that he runs with Jules Tervoort and Ania Markham in Amsterdam. Rozema took a general meeting in Hollywood last fall, showing his commercials reel and teasing Sundays. When the finished 14-minute short went viral Monday, studios were all over it.”
Full story over at Deadline