Over at ScyFy, Simon Pegg has been bemoaning the atrocious marketing job done for Star Trek Beyond. He’s particularly scathing about the trailer above. …It used ‘Sabotage,’ which was our surprise moment in the end. It was supposed to be a very fun and heightened twist, and something that was a big surprise, and they…
Read moreLove, Simon
Love, Simon is something of a first; a major Hollywood studio production that does not diminish or ignore the fact that it’s essentially a gay teen love story in its marketing materials. Just look at the cheeky billboards erected in LA to promote the movie. We-ho – West Hollywood – is obviously the city’s main…
Read moreVeronica and the Release Strategies
Two things. First: Veronica. It’s the latest from Paco Plaza, the Spanish writer-director responsible for the first two [REC] movies. It’s a solid, well-made horror telling the ostensibly true tale of a luckless 15 year old who invites something horrible in after an ill-advised ouija game. The ensuing drama plays out mostly in a small…
Read moreThe Cured
Ten years of classical private school education and a degree in English Literature, yet my favorite escapist viewing is: Zombies. Zombies plus Ellen Page gets extra points. Ellen Page and Irish Zombies is kind of completely off the charts. Totally on my list.
Read moreThe Astonishing Word-of-Mouth Success of The Greatest Showman
Martin Cuff Audience, Movie Marketing, Movie Reviews, Release Strategies, Social Media, Transmedia Marketing
Not so secretly, I loathe Hugh Jackman professional public persona. All a bit hammy and self-aware and “ra-ra theatre major” for my liking. Putting him in a movie called “The Greatest Showman” confirmed all of my very worst assumptions of his overwhelming pride and self-satisfaction. It could not have been any more toxic. Initial reviews…
Read moreDinosaur Protection Group
Martin Cuff Audience, Coming Soon, Movie Marketing, Release Strategies, Social Media, Transmedia Marketing
Jurassic World raises the bar again on transmedia content. Check out the website for Dinosaur Protection Group; for all intents and purposes set up as a real programme campaigning for the rights of….dinosaurs. It’s a complete amalgam of the forthcoming film (Fallen Kingdom), related content that won’t be appearing in the movie itself, and actual…
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