In the greater scheme of things, how an interfering official in the State of South Carolina dealt with the filming of the new Jessica Biel, James Marsden, Jake Gyllenhaal movie Nailed is a lesson on how not to engage with the film industry.
In Nailed, Biel’s character Alice is a sweet, small-town waitress who gets a nail lodged in her head in an accident, and begins acting in an erratic and outrageous (read sexual) manner as a result. Uninsured, she heads to Washington to fight for better health care and ends up falling for a clueless new congressman (Gyllenhaal) who must summon the political courage to save her.
South Carolina was selected as the location for filming largely due to a competitive incentive programme driven by the South Carolina Film Commission. (The incentives are in the form of a cash rebate, paid to the production company within 30 days of final audit. How it differs from tax credit-based incentives is clarified here.) But according to Mattheus Mei at the Leonardo’s Notebook blog, the State’s unpopular Commerce Secretary, Joe Taylor, actually tried to block filming in the State, because he didn’t like the sexual content of the script.
‘It actually took maneuvering around the Secretary and confronting the legislature directly that was crucial in landing the film in Columbia. It was so bad that last week the Senate apparently had to have a committee meeting calling members of the Film Commission, the Commerce Department and the film itself to count before it to discuss the film – including the Film’s Director.’
Now anyone who has worked at the intersection between government and film knows that there are a whole heap of objections (some valid, some entirely spurious) to the efficacy and applicability of incentives. And it really depends on the creativity of the sitting politicians to grasp – and manage appropriately – the economic potential thrown up by the film sector.
But as I discussed at the last AFCI Cineposium in New Mexico, there’s a little thing known as the Law of Unintented Consequences that always comes back to bite you: in this case, the self-important opinions of an (elected?) official.
Sadly, it looks like it’s adding up to a fairly lousy experience for the producers. Inspite of a production that involves at least two of the most beautiful people in film – AND features the luminescent Catherine Keener to boot – this hasn’t been an easy shoot. Veteran actor James Caan apparently left the film set three weeks ago in a dispute with the director over the way his character should choke on a cookie (I kid you not) And then on Friday, the South Carolina State newspaper reported that The Screen Actors Guild had called all its members, including Gyllenhaal and Biel, on strike, after film producers did not keep enough money in accounts to pay actors. They’re back at work now, apparently, but my, I’m sure the producers will all have really fond memories of Columbia, SC……..