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Tag: Original Films

Inception: Marketing an Original Film

June 20, 2015 Martin Cuff Film Industry, Movie Marketing, Transmedia Marketing

Christopher Nolan’s 2010 smash Inception, and its advertising strategy can be seen as instructive for how to market an original film. Though Inception featured a fleet of stars just as impressive as the crew for The Avengers, its marketing campaign focused not on the familiar face of Leonardo DiCaprio, but on the concept of the…

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