Veronica and the Release Strategies

Two things. First: Veronica. It’s the latest from Paco Plaza, the Spanish writer-director responsible for the first two [REC] movies. It’s a solid, well-made horror telling the ostensibly true tale of a luckless 15 year old who invites something horrible in after an ill-advised ouija game. The ensuing drama plays out mostly in a small Madrid apartment, ramping up the conflicts bit by bit, to a suitably chaotic climax. I enjoyed it. It won’t win many accolades (except for the acting, which was great) and it was all-in-all a gripping enough way to spend 90 minutes. So far so good.

The second thing, and the main reason I mention this movie at all, is that Veronica was released direct to Netflix, with zero publicity and no fanfare. Yesterday, no Veronica, today; ta-da. Netflix would seem to be a odd release strategy for a movie maker; it seems to be a kind of marketing deadzone, an apologetic admittance of middling quality… Continue reading “Veronica and the Release Strategies”