Deadpool 2 Transmedia Marketing (is awesome)

Fast Company provides an awesome summary of the whacky transmedia Marketing machine for Deadpool 2. I just love all this thinking-out-the-box stuff. “What 20th Century Fox and Ryan Reynolds did was lean into what worked last time, while expanding ever so slightly into newer, less familiar areas. Like a coloring contest. Or somehow convincing Good…

Read more

Safe House

Action-thriller Safe House was originally set in Brazil. Famously, the producers were so impressed by the stand-in capability of Cape Town that the entire movie was relocated to South Africa, with the Mother City playing her gorgeous, beautiful self. Plot-wise, it stars teary-eyed Ryan Reynolds as a CIA operative stuck in a dead end job…

Read more

Safe House

Consider me impressed. Safe House, the Lip-Licky-Denzel / Ryan Reynolds movie that screwed up traffic on Cape Town’s Western Boulevard over several weekends earlier this year looks like it was totally worth the disruption. Allegedly the producers had such a great experience filming in the Mother City, that they re-wrote the script allowing Cape Town…

Read more

The Proposal

I love Sandra Bullock. I love her because she’s funny and beautiful and self-deprecating, but mainly because she reminds me of my scouser friend Helen, with whom I lived and studied and worked for too many years to recount. Watching Sandra Bullock is like they stuck a hidden camera in our living room and stole…

Read more