The success of zombie spin-off Fear the Walking Dead has also boosted AMC’s inspired transmedia engagement chatshow/podcast, Talking Dead. Deadline reports that the episode which aired after the Season 1 finale delivered 2.9 million viewers, 1.8 million adults 18-49, and 2.0 million adults 25-54 in Live+3 ratings. No surprise then (but geeky little transmedia jumps for joy, nonetheless) that the companion show will be expanded into regular segments, broadcast after each episode, where the issues raised in the drama are discussed.



Martin Cuff Production, Social Media, Transmedia Marketing