TV and film tourism has come of age. Lord of the Rings, Harry Potter and other worldwide blockbusters have taken the impact of films on tourism destinations to new levels, and for many destinations and attractions the broadcast media has become their single most effective marketing tool. Media coverage – sometimes worth many millions of pounds – can propel a destination into the tourism premiership league almost overnight. Acknowledging this huge opportunity, this report is, therefore, the first of a ‘trilogy’ of film tourism articles being published in Insights over the next few months.

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