Talking points re Chris Hemsworth’s giant prosthetic penis aside, here’s an interesting take on the perceived marketing fails around the new Griswold family movie, Vacation.

The studio’s attempt to flood the world with ads and trailers doesn’t do any favours for a movie built around startled laughter inspired by outrageous jokes. Is it fair to assess a movie relative to the way it’s being sold? Probably not. But that doesn’t help me laugh any more at the movie itself.

Martin Cuff Movie Marketing, Release Strategies