AMC’s The Walking Dead is a prime example of transmedia storytelling. The Walking Dead started out as a comic book, evolving into a television series and then into webisodes – short videos only available on the internet. The webisodes showed additional storylines and insights from characters not in the show to offer more lore to the world the show exists in. Transmedia expanded even further to video games and mobile games. Valentine’s Day offered a mobile app to “zombify” yourself to send to your sweetheart. Next, the companion series: Fear the Walking Dead.
