We don’t have the money to see every film that’s released, and it’s so much easier to wait until it comes out on on-demand. But if there’s a lot of hype, it’s much easier to justify spending $18 on a ticket. That’s why, in the age of social media, positive word-of-mouth can be key to a film’s success. And it’s also why studios are starting to heavily lean on the marketing concept as a promotion tool….

A cool concept poster helps too.


Martin Cuff Industry News